This fantastic project was sent to me yesterday. You hear the phrase “the collective unconcious” but really what is it? Well, some folks at Northeastern University have put together a fantastic set of data that shows what people are feeling throughout the day based on Tweets. The video below shows the “Pulse of The Nation” over a time period – red being unhappy and green being happy. There are also still graphics located here – PULSE OF A NATION.
It’s really a fantastic look into what sort of data we are sharing about ourselves without even knowing it and how that can be harnessed into some meaningful information. It is why more than ever monitoring your brand on social media is important. Pick any topic and do a seach and you will find the most recent tweets – and hopefully some insight from them as well.