Do as I Say Not as I Do

social media strategy

It has been almost 2 months since my last post? Oy.  Bad Social Media Strategist. Bad.

I have had a whirlwind couple of months with new projects, travel to SXSW and NY and an overwhelming amount of inspiration.  It’s all too much to fully address.  But I have been tweeting about it all and sharing quite a bit on facebook.

Last night I heard an interview with Paul Levinson. They were asking him about the “new new media”; both his book and the social media phenomenon itself. I find NEW New Media an interesting term. When Levinson wrote his book the phrase “social media” was not yet on everyone’s lips the way it is today.

Having been around “NEW MEDIA” for more than 15 years – I can say that it is always new. There is always something new. THANK GOD. I’ve been wondering why we all just have the need to “name things” and put labels on things (gee I sound like a non committal man!)  If social networking had been called foo foo networking…we would all be practicing foo foo media. This is what I am now telling people.

The talent that really moves the needle for any media; is when you know how to connect it with all the former “New Medias” (radio, print, online, outdoor, digital outdoor, lifestyle, hand to hand, etc..etc..etc..)  No one media alone will get your message, your product or your art noticed. There is the need to build an ecosystem of all these things in tandem.

So I ask not what your Social media Strategy looks like – rather – what does your ecosystem look like? You can’t just think about one thing at a time anymore….including social media. It is not the saviour. It is just another tool in the marketing mix.

Grab Levinson’s Book Here.

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