I LOVE this. LOVE. LOVE. LOVE. I may wallpaper my office with it I love it so much.
These days a marketing campaign can no longer use the print, OOH, website, TV checklist. Long gone are the days where production on a campaign only meant taking care of 4 channels.
These days you must wrap your message inside content. Its like a subtle way of gaining entry into the mind of your potential audience. Unfortunately there is an inverse relationship here – you have to do the most work for less people – which are your actual consumers. Think about it – this is the nature of CRM. This is the nature of what all brand marketing needs to adopt.
This grid should really help get some ideas going no matter what type of brand, product or idea you are trying to create awareness, purchase or adoption of….and makes fabulous wallpaper.