This is a snapshot from a FANTASTIC report from Altimeter about Content Marketing and Development. As we move ahead and more and more companies are moving into the Content space (past the traditional press release or white paper) this map is a great thing to hang over your wall. Does what you are planning to create (mobile app game? Mobile app informational service? blog? video series?) does it fit into one of these bubbles and more importantly; does it fit into the RIGHT bubble?
This is a great one to hang on the wall above the desk and look at during those conference calls about content strategy. Most people don’t really know what content can be – this can help!
You can download the full report here: