mobile advertising

Why Mobile Advertising Works

Business Insider ran this great video of Google’s Tim Reis talking about mobile display advertising and our personal connection our devices. I have to admit – mobile ads are probably second only to outdoor advertising in terms of things I notice/pay attention to at this point. I speed through ads on my DVR, the display ads on a webpage are 80% clutter – I sort of notice the Facebook advertising….when it’s working. When it isn’t it’s just more clutter.

But Tim really pegs it here. Media budgets should be carving out a good amount for mobile and spending time planning since you really can hit the bullseye of the consumer you want to attract.

How insightful is the TPM measurement?

The world is talking about Michelle Obama and her 28k tweets per minute during her speech at the DNC2012. I can include myself as a participating tweeter. FLOTUS was phenomenal. John King on CNN made an off the cuff joke about Ms Obama signing up to run for anything…but it’s true. That speech was presidential in and of itself.

But the TPM statistic. I feel like it’s the early days of “hits” to a webpage. What does it mean? It’s a big number and people (the media especially) like big numbers. But truly. What are the uniques? I counted for ten tweets due to engaging conversations with fellow twits.

In terms of her volume compared to Mitt or Ann Romney? Of course it would be more! This is the First Lady whose staff has her on Pinterest posting behind the scenes photos of life at the White House. Her audience is social media saavy. Everyone is consistently talking about the Republican party as “the party of old white men” – I can tell you that if that is true – that particular demographic is NOT going to be tweeting during ANY speech at ANY volume even close to Michelle Obama’s audience.

I think the questions we could be asking are deeper than TPM and I am sure there are so many folks behind the scenes analyzing sentiment, and mentions on topics, using tools like Radian 6, Crimson Hexagon, Social Mention, People Browser. So sad that most of this data is confidential and will be used to draft political strategy.

If only the media cared about more than the TPM. Sigh. That would be news analysis. I did find one slightly obsessed group here. Thanks guys. Keep up the good work!

Click here for Politico’s Coverage of the Tweet Mania