How insightful is the TPM measurement?

The world is talking about Michelle Obama and her 28k tweets per minute during her speech at the DNC2012. I can include myself as a participating tweeter. FLOTUS was phenomenal. John King on CNN made an off the cuff joke about Ms Obama signing up to run for anything…but it’s true. That speech was presidential in and of itself.

But the TPM statistic. I feel like it’s the early days of “hits” to a webpage. What does it mean? It’s a big number and people (the media especially) like big numbers. But truly. What are the uniques? I counted for ten tweets due to engaging conversations with fellow twits.

In terms of her volume compared to Mitt or Ann Romney? Of course it would be more! This is the First Lady whose staff has her on Pinterest posting behind the scenes photos of life at the White House. Her audience is social media saavy. Everyone is consistently talking about the Republican party as “the party of old white men” – I can tell you that if that is true – that particular demographic is NOT going to be tweeting during ANY speech at ANY volume even close to Michelle Obama’s audience.

I think the questions we could be asking are deeper than TPM and I am sure there are so many folks behind the scenes analyzing sentiment, and mentions on topics, using tools like Radian 6, Crimson Hexagon, Social Mention, People Browser. So sad that most of this data is confidential and will be used to draft political strategy.

If only the media cared about more than the TPM. Sigh. That would be news analysis. I did find one slightly obsessed group here. Thanks guys. Keep up the good work!

Click here for Politico’s Coverage of the Tweet Mania

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