Why Mobile Advertising Works

Business Insider ran this great video of Google’s Tim Reis talking about mobile display advertising and our personal connection our devices. I have to admit – mobile ads are probably second only to outdoor advertising in terms of things I notice/pay attention to at this point. I speed through ads on my DVR, the display ads on a webpage are 80% clutter – I sort of notice the Facebook advertising….when it’s working. When it isn’t it’s just more clutter.

But Tim really pegs it here. Media budgets should be carving out a good amount for mobile and spending time planning since you really can hit the bullseye of the consumer you want to attract.

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