Report: Gen Z, Millennials more willing to give up personal data in exchange for personalized experiences – MarTech Today
— Read on martechtoday.com/report-gen-z-millennials-more-willing-to-give-up-personal-data-in-exchange-for-personalized-experiences-223985
As with all things in life it’s a give and take. Only customizing ad targeting is not a “give” in and of itself.
As internet-connected devices and appliances accumulate, one academic foresees “the monetization of every move you make.”
— Read on www.theatlantic.com/family/archive/2018/12/smart-home-devices-data-privacy/578425/
In other words: how Alexa will eventually use my Nest data to sell me a cashmere sweater – and not just any cashmere sweater but one that I really really like.