Report: Gen Z, Millennials more willing to give up personal data in exchange for personalized experiences – MarTech Today

Report: Gen Z, Millennials more willing to give up personal data in exchange for personalized experiences – MarTech Today
— Read on martechtoday.com/report-gen-z-millennials-more-willing-to-give-up-personal-data-in-exchange-for-personalized-experiences-223985

As with all things in life it’s a give and take. Only customizing ad targeting is not a “give” in and of itself.

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