i’ve been working in digital media for about 20 years. As the kids say.. “You be OG”.
my expertise lies in integrated marketing, innovation and digital media. multichannel, omni-channel and emerging channels – maybe even the channels we don’t know are yet actual channels – if it’s new i am digging into it. i am the modern version of a cmo, one that understands performance marketing, mobile/location based marketing, analytics and adaptability.i understand the technology behind creating a 360 degree experience for the consumer across all their devices and how to personalize it. i help companies transform their processes and modernize their approach.
i take a human centered design thinking approach to marketing and i start with strategy. it is the basis of all activity. why are we doing this? Who are we doing this for? what are we trying to accomplish? what tools are available to us? who are we trying to reach and where are they?
in the past four years I have implemented 10 data management platforms, 7 CRM systems, conducted 5 agency reviews, selected over 20 DSPs for campaigns and have overseen the creation of more analytics dashboards that I can count.
i’ve helped the National Institute of Health launch President Obama’s Precision Medicine Initiative with an online recruiting strategy, helped 3 major financial institutions with their online advertising strategy, helped the Grammys connect in the social sphere for their highest ratings in ten years, convinced people to quit drinking soda to fight childhood obesity, helped a global sports brand launch a movement, developed analytical dashboards for every type of data point you can think of, and implemented a digital direct to consumer ad tech platform for the world’s largest live events co.
i see a little further down the line than most, often notice what others pass by and i am very good at connecting the most complex of dots. i love data. i have a neverending supply of intellectual curiosity. I love learning.
….and I love to cook.
some of my best ideas come while wearing an apron!