thank you

thank you

some personal, yet anonymous, thank you’s –

there’s alot to be grateful for this year.

thank you…..

for opening up my eyes to new possibilities

for allowing me to benefit from your knowledge and technology that will change the world

for helping out when i needed it most

for letting me vent

for forgiving my venting

for expressing fear

for expressing joy

for being a good friend, colleague and family member

for showing me that taking care of myself as i age is important

for inspiring me

for your gifts

for your smile

for your wisdom

for your confidence and encouragement

for helping me take care of the dogs when i can’t be here

for holding my hand when i was afraid

for your hugs

for the flowers

for the garden

for the wonderful meal around your table

for checking in

for allowing me the chance to impact millions of people with your positive messages

for visiting

for a place to rest my head

for making me laugh so hard my drink went up my nose AND into my eyes

for wonderful people in my life

for taking care of my friends and family and being a part of their villages

for the wisdom to be able to know while i am certainly not the 1% being talked about in the news these days, i think i am in the 1% that are  the luckiest in the world to be surrounded by the people i interact with everyday whether it be in person or across a myriad of communications devices.

happy thanksgiving.

social media strategy

Do as I Say Not as I Do

It has been almost 2 months since my last post? Oy.  Bad Social Media Strategist. Bad.

I have had a whirlwind couple of months with new projects, travel to SXSW and NY and an overwhelming amount of inspiration.  It’s all too much to fully address.  But I have been tweeting about it all and sharing quite a bit on facebook.

Last night I heard an interview with Paul Levinson. They were asking him about the “new new media”; both his book and the social media phenomenon itself. I find NEW New Media an interesting term. When Levinson wrote his book the phrase “social media” was not yet on everyone’s lips the way it is today.

Having been around “NEW MEDIA” for more than 15 years – I can say that it is always new. There is always something new. THANK GOD. I’ve been wondering why we all just have the need to “name things” and put labels on things (gee I sound like a non committal man!)  If social networking had been called foo foo networking…we would all be practicing foo foo media. This is what I am now telling people.

The talent that really moves the needle for any media; is when you know how to connect it with all the former “New Medias” (radio, print, online, outdoor, digital outdoor, lifestyle, hand to hand, etc..etc..etc..)  No one media alone will get your message, your product or your art noticed. There is the need to build an ecosystem of all these things in tandem.

So I ask not what your Social media Strategy looks like – rather – what does your ecosystem look like? You can’t just think about one thing at a time anymore….including social media. It is not the saviour. It is just another tool in the marketing mix.

Grab Levinson’s Book Here.

What I Learned (or didn’t) on My Summer Vacation

I just spent the summer moving from New York City back to Los Angeles. I’ll count the time off from “blogging” as my summer vacation. And perhaps this is my official “what did you do on your summer vacation?” essay. It is September after all.

All I can say is moving is hard. No matter how many times you have done it; and if you are me that is quite a few, it gets harder and harder every time. We accumulate too much “stuff” don’t we?  And this sentiment exists strongly despite the fact that I have gone completely digital where I can.  I still have mounds and mounds of paperwork that I need to SHRED. And this has made me wonder why I still receive so much paper!

With that said I have some questions that I have come up with as I have gone through unpacking and shredding.

1. If we can file our tax returns electronically why can we not have electronic copies from the accounting world rather than the 6″ stack of papers that I receive back every year “for my files”.

2. Why can’t i get my electric/water bill electronically?

3. If I can get paperless statements from the bank, and they can store my statements back 7 years, why can I not download my statements into an excel spreadsheet further back than 45 days?

4. Why isn’t there a place where i can take all my paper to and shred it in massive amounts – like a shred-o-mat? If I have this much paper others must have way more.

5. Why doesn’t the change of address at the post office really change your address for all your bills? Why do I still have to actually call every company and change it?

Those are just a few of the things I’ve been wondering about as I transfer my life back to Los Angeles.

On another note…a green note…please take a moment to check out 1bog.org a great organization that can point you in the direction of going with solar power without alot of cost. They work with the local power companies to get you set up and reduce your electric bill by half.

More frequent blogging to resume in this new academic year. 🙂