Yep. 15,000. That is the approximate total number of jobs that come up when you type in the terms google analytics, marketing data analyst, and advertising data analyst. Go broad and just type in Data Analyst? 50k. FIFTY THOUSAND JOBS OPEN.
I don’t write often and when I do it’s very obvious I’ve had a bad week. Or maybe month. That something has really “gotten my goat”. Today it is this. Data and the lack of people available to analyze it.
Oh I know – everyone is talking about big data. It will save us, it will kill us, who needs it eventually Watson will be inside every home and he will kick Alexa’s butt to the curb — blah blah blah. But I’m just talking about small data. The kind of data that organizations who have just really started to pay attention and focus on their digital activities past the number of Facebook followers are now looking at.
Simple data. What is making people sign up at my website? Where is my website traffic coming from? And it’s smart smart SMART people who can’t figure this out. PHD’s. People who own franchises. People who are qualified to invest your retirement money. People who work with OTHER kinds of data — but not marketing data. Not digital marketing data. I’m talking about people who can’t afford a 15,000 per month attribution system. I’m talking about medium to small sized businesses who are now feel like they have to have Stanford level Master’s degrees to implement a Google Goal Funnel.
Can someone explain to me why Google can’t just open up training centers around the country – physical ones. Not online. Not self motivated. But guided, hand holding training centers to help people get trained on these types of entry level support gigs. For free. I’m mean it ultimately helps them — the more the world installs GA the more advertising they can sell against it.
But no. We are as a nation focused on reopening coal mines. Nobody talks about the fact that there are in fact jobs and we don’t make an effort to train people to fill them — corporate america doesn’t even make an effort to train people in service of their own needs.
What if corporate America worked like the Army sometimes? Hey – we will send you to college or to a technical training program for two years – but then you sign on and you work for us for 5 years. How many people would sign on for that? I would have to imagine a lot. Look at the success of Teach For America. Everyone wants to privatize government programs. Private Corporate Data Analyst Scholarship Programs. There’s a program.
Sure we have STEM programs. You can’t go anywhere without hearing how important STEM is….but its not enough. We can’t wait for a 12 year old to make it out of the STEM system and when they do — they will most likely think “I’m going to invent an app and be the next Mark Zuckerberg”. Well…someone has to work for the next Mark Zuckerberg and they are not being trained. This is a thought that is very related to a great article I read this weekend about how “leadership” is overused and the college admissions community needs to find value in followers too. It’s by Susan Cain, who is my hero as a champion for introverts.
I’m off to see if I can add more solar panels to my roof in defiance of today’s announcement.